Prom, Fashion, and Rock ‘n Roll — Frew’s Takes to The Loop for a 50’s Inspired Shoot

We have reached the peak of prom season and that means it’s time for more fun photo shoots! Here at Frew’s, we like to collaborate with other creatives in the area. This shoot was a bit more spur of the moment, but nothing short of fabulous with visionary photographer John Metcalfe and Instagram sensation, Andjela Simsic.  It was definitely a night for the books. What better place to do a playful 50’s inspired shoot than in the heart of The Delmar Loop? Glowing neon lights and enticing vintage shop windows helped to create the perfect city backdrop. Our dress selection was based off Pinterest Pink Ladies inspired finds. Fun patterns and feminine sparkles from designers like Sherri Hill and Mac Duggal were an absolute must!

Trends to follow: Two-Piece Ball Gown

It’s time to rethink the two-piece prom dress. Often times, girls will shy away from this more risqué style. When you think two-piece, you’re probably envisioning a body-con dress that maybe shows a bit more skin than you’re used to. This is one of the most popular trends of the season, but we’re here to tell you there is such a thing as a ‘tasteful two-piece.’ Cue the adorable two-piece ball gown like this darling Sherri Hill. The charming combination of cherries and polka dots and florals and bold colors on the bodice gives this gown a subtle hint of vintage glam.

Pastels and Glitz

If you’re planning to wear a statement gown, you might as well go all out. A sparkly diamond bodice paired with a baby pink skirt of delicate layers of chiffon gives you that Old Hollywood vibe perfect for the girl looking to make a grand entrance. It’s hard not to turn heads when wearing a gown that glitters throughout the train with delicate yet dazzling beads. The only thing that’s missing is a Frenchie hot pink do.

Wine Colored Lace

Vintage, fabulous, and flattering, this long sleeved gown will stop people dead in their tracks. Much like the last gown from Mac Duggal, this Faviana has tiny sparkling beads that line the bodice, skirt, and train of the dress. To complete the glamorous look, opt for a dark bold lip and a pair of killer heels.

Dresses featured: Sherri Hill 50599, Sherri Hill 50217, Mac Duggal 65586A, La Femme 24164

Photos by John Metcalfe

Hair and makeup by Laura Cunningham

Model: Andjela Simsic

To shop these hot prom styles, stop by our NEW store at The St. Louis Galleria or in Alton, IL and visit us online at

Make sure to follow us on Instagram for more photo shoots! @frewsbridal and @bestbridalprices.


Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Shine Bright Like a Diamond — Prom Photo Shoot at The Jewel Box

Photography by Bishoppe Kamusinga

Models: Shani Belshaw and Allex Sammuli












Frew’s Prom takes to the Jewel Box for a Valentine’s Day inspired photo shoot complete with romantic styles by the hottest designers including Sherri Hill, Faviana, and Mac Duggal. Fall head over heels in love with our spring prom faves.

Nestled in Forest Park lies The Jewel Box, a true gem of St. Louis. This striking space is known for its unique Art Deco architecture and gorgeous glass windows making this intriguing structure ideal for wedding ceremonies, receptions, and of course fashion photo-shoots. The vintage inspired Gatsby greenhouse is home to tropical plants in an array of vivid colors. The interior of the building transports its visitors to a lush and balmy rainforest in the heart of St. Louis’ urban landscape. We couldn’t think of a better place to kiss the winter blues goodbye and plan a spring prom shoot, showcasing some of our most colorful gowns with eye-catching hues and playful patterns.

With Valentine’s Day fast approaching, we selected only the most romantic and daring of styles, dabbling in a pretty palette of mixed reds, pinks, and purples. The rich dark green palm leaves and candy-colored bromeliads created a surprisingly dramatic backdrop, contrasting nicely with our warm reds and bold fuchsia dresses. It was a match made in photo shoot heaven. Bishoppe, a skilled risk-taker with a keen eye for aesthetic and detail, was able to bring our vision to life, capturing those picture perfect moments and highlighting the unique beauty of each dress.

Trends to look for this prom season

Two-pieces! The common misconception about two-pieces is that you need a certain body type to rock this more unconventional formal style. The right two-piece dress flatters and accentuates your assets. The two-piece is on-trend but also lets people know you’re different and like to live life on the edge.

On Allex: Faviana, Style: 7962 Call to order 877-274-3321

Cutouts and thigh-high slits This particular style is hot with celebs on the red carpet and even hotter with us chicas who want to show off our new killer stilettos. We love this intricate floral embroidery on the halter top with some peek a boo cut-outs for that extra touch of stylish sass. The beaded black belt adds some glam glitz and the slit completes the overall look.

On Shani: Faviana, Style: 7952

Contrasting patterns We can’t get enough of this striped strapless Mac Duggal prom dress. It’s flirty, fierce, and totally fabulous for that girl who wants to make the most dramatic of entrances. The floral print blends surprisingly well with the striped pattern. We recommend this fashion-forward style for the girl who’s always wanted to rock a ball gown, but doesn’t want to end up looking like a marshmallow. This Mac Duggal has some serious feminine flair to it, but doesn’t have that over-the-top princess vibe many girls try hard to avoid.

On Shani: Mac Duggal, Style: 40597H

High-lows We don’t know how many times we’ve heard moms say, “now why didn’t we have this style back when I was in prom?” For the shoe-obsessed prom girl, the high-low is the answer to your fashion prayers. This strapless gown is short and sweet in the front and elegant and eye-catching in the back. And just when you thought it couldn’t get any better…this dress also has pockets!! No more regrets about missing out on prom photo ops and Instagram stories with this little number. Simply store your cell phone in one of the hidden pockets of this darling dress and you’re good to go. No more social media FOMO.

On Allex: Sherri Hill, Style 51177 Call to order 877-274-3321

Sophisticated Florals We know, we know, “florals for spring…groundbreaking.” We had to insert a quote from Miranda Priestly there from The Devil Wears Prada. A fashion faux-pas? We think not. It seems obvious to include a dress covered in roses for a Valentine’s day spring photo shoot, but we think there’s something especially unique about this particular gown. Let’s make a prom 2017 prediction shall we? Amidst a sea of pastels; baby pinks, powder blues, and buttercup yellows, all heads will turn as you grace the dance floor in a killer Queen of Hearts inspired ball-gown. We think this dress has a charming French flair to it that puts traditional springy floral gowns to shame. “Off with their heads because they can’t seem to stop staring.”

On Shani: Sherri Hill, Style: 50826

Form-fitting 90’s chic Sure the plunging neckline is all the rage right now, but let’s not overlook the stylish high-neckline on this body-con Faviana. This dress hugs you in all the right places and gives us some serious Kate Moss vibes. Pair it with a leopard overcoat and a black choker necklace, and you’re well on your way to channeling your inner 90’s diva. This fit is super popular right now with top celebrities like Kendall Jenner and Rihanna. Dance the night away in this fabulous red-hot style.

On Allex: Mac Duggal Style: 25220I

Let prom be your fashion runway this year and dare to be different with a dress from Frew’s. Shop our extensive online selection at*


Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

What color gown should I wear to win my pageant?

We get asked this question a lot. What is the winning evening gown dress color? The truth is there is no winning color. When choosing your dress, you should worry less about what everyone else is doing, and focus more on what looks great on you, and what dress makes you feel your best. You need to consider your skin color, hair, and body type when choosing a dress. Take this quiz to see what color looks best on you. Yes, white is the most common winning color, but that is primarily because more girls tend to wear white. More people drive white cars. Does that mean you should buy a white car for that reason? No.

Many of us do associate colors with certain feelings and meanings. Let’s start with the most common winning pageant gown color, white.

Miss America 2016, Betty Cantrell
Miss America 2015, Kira Kazantsev
Miss America 2013, Mallory Hagan

White is associated with purity, perfection, and safety.

The second most common wining color is black.

Miss America 2017, Savvy Shields
Miss America 2012, Laura Kaeppeler

Black is associated with power, elegance, and mystery.

The third most common winning color is red.

Miss Universe 2012, Olivia Culpo
Miss USA 2014, Nia Sanchez

Red is associated with power, passion, and desire.

So, does everyone that wins wear white, black, and red? No! Here are some queens that rocked other colors.

Miss USA 2016, Deshauna Barber
Miss USA 2015, Olivia Jordan
Miss America 2014, Nina Davuluri

What are some of our favorite pageant gowns?

If you're wanting to pull of an Olivia Jordan jewel toned dress, we love this dress. You should know that it has pockets! xoxo
If you’re wanting to pull of an Olivia Jordan jewel toned dress, we love this dress. You should know that it also comes in royal and it has pockets! Click the image to find this dress on our site.
This dress would be perfect for the USA system. It has the fun over-skirt that you can play with on stage. The deep V makes the dress very sexy, but the long sleeves keep it classic. Click the image to find this dress on our site.
For pageant girls on a budget, this dress is perfect. The material and fit shows off your body’s shape. The judges don’t want the dress to wear you, they want you to wear the dress. Try wearing big earrings with it to bring the attention to your face. Click the image to find this dress on our site.

If you have a pageant coming up and need help picking a dress, schedule an appointment with our pageant consultant at (618) 466-8820 or visit



Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS